Product launches
Games where the product, its features or campaign content are built directly into the mechanics.
Games for brands
We create interactive games and game mechanics for brand campaigns, product launches and events. A single game can combine digital tasks, physical objects and branded content.
Games as part of brand communication
A game allows the audience to actively explore a product or brand content. Product features can become part of the tasks, while campaign content can unfold across several stages.
What we can create
Games for events
Interactive activities for stands, presentations, client events, conferences and branded zones.
Digital brand games
Mobile or web-based games with personalised codes, tasks, progress tracking, scoring and prize mechanics.
Physical and digital games
A digital game can connect with the physical environment. A participant receives a task on their phone, finds an object or game point and continues the next stage digitally.
Multi-stage campaigns
A game can start before the main activity and continue across several days or channels.
Interactive invitations
A personalised code, object, puzzle or digital task can introduce the event or a larger campaign.
The game can create measurable value
The digital part can be designed around a specific marketing goal - collecting contacts, introducing a product, guiding participants towards a specific action or gathering structured information about their choices. Depending on the project, the game can be connected with registration, personalised content, prize eligibility, product selection or another step in the customer journey.
A game can start before the event
The first stage can begin days or weeks before the main activity through a personalised invitation, website, email, message, coded object or sequence of tasks.
From idea to working mechanics
01
Goal and audience
We define what the brand wants to achieve, where the interaction takes place and how participants should engage.
02
Game concept
We develop the idea, structure, scenario, tasks and participant journey.
03
Production and testing
We develop the required digital and physical elements and test the mechanics before launch.
Selected projects
01
Caparol
Caparol
A detective-style game built around a missing batch of paint. Caparol products and materials became part of the storyline and tasks.
02
2026
Exactly - Beyond Limits
A themed event game combining physical tasks, props, a digital game system and an interactive pre-event invitation.
03
2018
LielvÄrdes Alus
A branded quest developed for a product presentation. Participants solved connected tasks to find ingredients used in beer and cider production. Real products, ingredients and branded materials were built into the game mechanics.
Have a product, campaign or audience you want to engage?
Tell us the goal and context. We will develop a suitable game format and mechanics.